3x3 Unites
We challenge our universe to grow. By crossing borders and leading by example.
We connect and empower people through everything 3X3 has to offer.
3X3 Unites believes that major developments arise by embracing the small. Since its inception in 2016, 3X3 Unites inspires and supports young people who want to pursue their dreams. In order to have a positive impact on their lives and therefore the world around them. Using 3X3 basketball as a means, we offer tools to take ownership of their own success. We do this by inspiring them with our top athletes and top sports events. By using our knowledge for the development and design of this sport, but also for the development of the public space where we practice our sport.
Our main instrument for local and personal growth is our leadership program, in which young people develop life skills through 3X3. We challenge young people to define and pursue their own ambitions under the wings of our foundation. In the program of 3X3 Unites they develop skills to build a community in their own neighborhood. They get the space to develop activities within their own community. We support them when they want to set up training sessions within, for example, their own school, and we offer them the chance of employment by working at large professional 3X3 events, or even within our foundation or with partners.
By now, 3X3 Unites has educated hundreds of youngsters worldwide, reached tens of thousands of young people with over 2,500+ activities and events per year and we work together with numerous organizations, governments and unions all over the world.
SPORT FOR DEVELOPMENT
3X3 is an excellent way to incorporate specific Life Skills into sports, thereby serving as a powerful tool for development. We are proud that our sport can make such a powerful contribution to the development of (young) individuals and the effect that this has on their living environment. The overlap with the Sustainable Development Goals of the United Nations (SDG’s) confirm our belief in the programmes we develop. The social themes and SDG’s we are committed to are:
- SDG 3 Good Health and Well-Being
- SDG 5 - Gender Equality
- SDG 8 - Decent Work & Economic Growth
- SDG 10 - Reduced Inequalities
- SDG 11 - Sustainable Cities and Communities
Read more about how 3X3 makes a difference on these themes here.
3X3 UNITES PROJECTS
All over the world, we are committed to take 3X3 to the next level. From small-scale inspiration workshops to year-round 3X3 activities in different communities. 3X3 Unites also organizes national and international top sport events.
SPORT FOR DEVELOPMENT
AN ENGAGED COMMUNITY
FROM THE STREETS TO THE WORLD STAGES
CHECK OUT ALL THE 3X3 UNITES PROJECTS
THE EVOLUTION OF THE SPORT & OF 3X3 UNITES
3X3 is the fastest growing urban team sport in the world! From a real street sport it has grown at a tremendous pace to a professionally organized Olympic sport. By playing tournaments each player can earn points on the world ranking list among the best players in the world. Thus, in this sport, the highest podium is engineered by the players. Or as the FIBA describes it:
From the Streets to the Olympics
In 3X3 Basketball, players own the processes and thus the sport; taking responsibility, being flexible and (daring to) make decisions. Skills that come in handy on the playing field, but are also useful in daily life.
Since its beginning in 2016, 3X3 Unites is committed to develop talents, train young people, organize next level events and contribute within development cooperation projects worldwide.
3x3 unites TEAM
We challenge everyone involved in our organization to grow, raise the bar and be a role model for others. Whether it's the leaders on the courts, the partners we work with, or our colleagues. Growth in any form is always at the heart of our work.