Yes, sport is more than physical movement and has a great potential to positively influence gender equality, mental health and youth employability. But how do you develop an impactful program based on sport, what strategy will get young people moving and how do you measure this impact? More and more NGO’s, local governments and social organizations are dedicated to use this potential of sports and offer sport and youth activities and programs that stimulate also this social impact of sports. However, there is a critical need to better understand the mechanisms behind the success or failure of these programs.

With our World Tour Amsterdam Conference we open the floor to critical discussions to answer key questions such as:

• How do you develop successful programs based on intended impact or an impact strategy?
• What preconditions are important to set up impactful programs and reach the target audience?
• Sensemaking: how to learn from the insights and integrate the results to improve programs and increase gender equality, promote youth employability and/or mental health - especially for young people?
  

EVENT DETAILS

With our experts and guest speakers we tackle exactly these questions on the social impact of sports!

Program

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Keynote

Sport: A True 'High-Impact Tool‘?
Closing the Gap Between Activities and Outcomes Through Monitoring & Evaluation (M&E).

One of the biggest challenges for NGOs is to demonstrate the impact of their programs on their participants. This presentation will discuss the importance of establishing M&E measures in day-to-day work, as well as the difficulties involved.

Dr. Katrin Bauer

Senior Research Consultant
Mainlevel Consulting AG

Katrin is an expert in evaluation and sport for development, having provided scientific and practical support to national and international projects and stakeholders for the past twelve years. Katrin assumed the role of research assistant and lecturer at the German Sport University Cologne from 2013 to 2023.

Following the completion of her degree in sports sciences, Katrin assumed the role of research assistant and lecturer at the German Sport University Cologne from 2013 to 2023. She finalised her PhD in 2022, with her research focusing on evaluation research in the context of development cooperation.  Since 2023, she has been engaged as a freelance researcher for national and international NGOs, including Women Win. In 2024, she commenced her role at Mainlevel as a senior research consultant. 

Workshops

Applying a Gender-Inclusion Lens to Your Sports Programmes

Alexandra Bozuwa

Programmes Coordinator Women Win

In this session you'll be encouraged to reflect on your current sports programs with a gender inclusion lens, identification of key inclusion goals, and discussion of strategies to track progress and impact, from a holistic and transformative approach to creating safe, welcoming spaces for girls, women, non-binary, and LGBTQIA+ individuals.

Developing Skills in Young People: From Idea to Realisation!

Rayan Awad

Founder
Youth Unity Empowerment

This interactive workshop focuses on fostering essential skills in young people, such as creativity, collaboration and self-confidence, so that they can better develop their ideas and talents. Participants will discover practical ways to support these skills and learn how to monitor and evaluate the related impact in their programs.

Improving Mental Health through Community Building

Iris Workum

Founder
Transformers

In this workshop Iris Workum, founder of the Transformers Community, will share how you can improve mental health through community building, by focusing on the core psychological needs (autonomy, competence and connection). She will also show how you can measure the impact of your program in creative ways. 

A level playing field: from 'girls only approaches' to a real adaptation

Melissa ‘t Jong

Educator and Coordinator
3X3 Unites

Concrete tips and lessons learned from adapting the 3X3 Leader Course to the needs and interests of women and girls.

Getting your organization ready to facilitate ideas and potential of young people

Marion Reichel

Founder
Athlete Ventures

Hands-on workshop with applicable structures and tools, based on the example of soccer club FC Koln with various insights from innovation facilitating processes in sports.

The Checkers - a tool for mental health to signalize, recognize and to connect.

Frederieke Vriends

Director
MindUs

In this session you’ll get a concrete explanation of a progressive tool for mental health among youngsters and how to implement this tool as a professional in an impact driven program and learn more about the important mission of MindUs.

Panel

Discussing the preventive value of sport and how to translate this potential into effective programmes, structures and policies.

“Is a ‘sport in all policies’ approach needed to re-empower our young people?”

Participants:

• Erik Lenselink, director Beweegalliantie
• Mariëtte Brethouwer, Future of Youth Sport Director, Nike EMEA
• Mark Schuurman, co-founder 3X3 Unites
• Joscha de Vries, director Sport Utrecht, organizational consultant & change manager
  

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We are looking to welcome all organizations working with and in sports for development. You can expect government representatives, brands, suppliers of sports materials, social workers and NGO's to join the conference. Do not miss out and get your tickets today!

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JOIN US AND MAKE A DIFFERENCE

The World Tour Amsterdam Conference 2024 is more than just an event—it's a call to action for all those who believe in the power of sport to change lives. Don't miss this opportunity to be inspired by top experts and to network with like-minded individuals who are passionate about making a social impact through sports.

For any remaining questions reach out to our organising team via conference@3x3unites.com