3X3 PRO presents Unibet as official partner of the men's 3X3 PRO League and the FIBA 3x3 World Tour Amsterdam Masters. The 2023 edition of this absolute top international event will be on October 6 and 7 at the Gashouder in Amsterdam. 3X3 PRO is committed to stimulating the top sports climate of 3x3 basketball in the Netherlands. In that role, since 2018, 3X3 PRO organizes national and international top sports competitions such as the national 3X3 PRO League and the international FIBA 3x3 Challenger in 2021 and since last year the FIBA 3x3 World Tour Masters, part of the most prestigious global 3x3 competition.

Unibet and 3X3 PRO are excited to start working together. "We were initially captivated by the ambitions of 3X3 PRO," said Lennart Kessels, General Manager of Unibet Netherlands. "It is very nice that through the cooperation with 3X3 PRO we contribute to the development of this beautiful sport. In addition, we are also looking forward to getting acquainted with a whole new target group in the Netherlands."

Jesper Jobse, tournament Director and co-founder of 3X3 PRO also says he is very happy with the partnership. "Unibet has a fantastic track record in sports. From sports clubs of name to great other initiatives in sports. We feel privileged to work with market leader Unibet and put 3x3 even more on the map."

The partnership takes effect immediately and runs until the 1st of July 2025. With this, the official naming of the 3X3 PRO League Men will become the Unibet 3X3 PRO League Men and Unibet will also be visible on the players' shirts as early as next weekend. For the FIBA 3x3 World Tour Amsterdam Masters, the official title will be the FIBA 3x3 World Tour Amsterdam Masters presented by Unibet.

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