3X3 Unites has established a new partnership with Basic-Fit. The foundation will collaborate for a year with the well-known and largest gym chain in Europe.

The partnership begins immediately and will be visible during the FIBA 3x3 World Tour Amsterdam Masters. This weekend, the world’s best 3x3 basketball players will face off at the Westergas.

But that’s not all. Basic-Fit will also sponsor the jerseys for the Women’s Series Qualifier, held at the same iconic location in Amsterdam during the event at the Westergas. The partnership will also be featured at other events throughout the year.

Joint Effort for Physical and Mental Health

3X3 Unites and Basic-Fit share the same goal: both parties use sports as a tool to ensure people stay active and maintain both physical and mental well-being. During the FIBA 3x3 World Tour Amsterdam Masters and several other events throughout the year, Basic-Fit will place a ‘FITBOX’ at the event.

The partnership with Basic-Fit fits perfectly with the collaboration 3X3 Unites already has with NXT Level Sports Nutrition. The company not only focuses on educating young people within 3X3 Unites programs about healthy nutrition but is also the sports nutrition brand for Basic-Fit.

Kevin Ayeni, Marketing Manager Benelux Basic-Fit: "At Basic-Fit, we believe sports connect and inspire. Through this partnership, we support not only physical and mental health but also a sense of teamwork and passion for movement. Together, we are building a stronger, more active community – both on the court and in the gyms."

Jesper Jobse, co-founder of 3X3 Unites: "We are extremely proud to collaborate with Basic-Fit. We both stand for making sports and a healthy lifestyle as accessible as possible. Our existing partnership with NXT Level completes the triangle for promoting a healthy lifestyle."