3X3 Unites and Bar-le-Duc form a partnership with a clear goal
raising awareness about the importance of drinking enough water among young people
3X3 Unites and Bar-le-Duc form a partnership with a clear goal: raising awareness about the importance of drinking enough water among young people
3X3 Unites and Bar-le-Duc have entered into a new partnership. Through this collaboration, both parties aim, among other things, to raise awareness among young people about the importance of drinking enough water.
3X3 Unites works daily to support vulnerable young people in society. Using 3x3 basketball as a tool, the foundation empowers youth to take control of their lives and pursue their dreams. Amid all these efforts, it is crucial that they drink enough water.
Teamsport
"With Bar-le-Duc, we collaborate with festivals, artists, athletes, and consumers like you and me," says Thari Hesselink on behalf of Bar-le-Duc. "But what we were still missing was a team sport because the social aspect of life is very important to Bar-le-Duc. We were looking for an accessible sport that is more than just a sport, to align with what we as a brand are focused on."
Hesselink continues: "A sport that embodies a lifestyle, where you make lifelong friends, where you can channel all your energy, and where music also plays a big part." In her view, 3X3 Unites is a perfect fit. "The way they engage with young people, their nationwide reach, and their down-to-earth yet passionate approach to the community."
3X3 Unites is also excited about the partnership. "We are very proud of the collaboration with Bar-le-Duc," says co-founder Jesper Jobse. "Bar-le-Duc promotes and supports a healthy, active, and social lifestyle for young people, in which drinking enough water plays a key role. It’s a clear goal and message that we are happy to help spread within our community."