The 3x3 PRO League and Unibet are jointly launching a new campaign to alert people to the signs of problematic gambling behavior. This will happen during the events of the 3x3 PRO League 2024. Gambling problems are often difficult to recognize and people often ask for help too late. It is essential that people recognize in themselves and their loved ones when gambling changes from fun to a hidden problem.

This campaign, developed for the 3x3 PRO League 2024 and based on scientific insights, aims to raise awareness and educate about responsible gambling. Because a little player knows his limits. By drawing attention to the main signs of problematic gambling behavior, Unibet hopes to raise awareness about the risks of online gambling, especially among young adults.

Special in this campaign is that the Unibet brand is used in the color of the background and is therefore not or hardly visible.

Money, time and behavior

Money, time and behavior are important indicators for recognizing problematic gambling behavior. During the four events of the 3x3 PRO League, a broad communication campaign will draw attention to these crucial signals. Special shirts will be designed for each of these events to reinforce the message.

Get help on time

The number of people in addiction treatment whose primary problem is gambling decreased in 2022 compared to 2021. These figures should be interpreted with caution because people with gambling problems do not always seek help from addiction treatment. Also, it often takes quite some time for people with problematic gambling to turn to addiction services. Unibet and 3x3 PRO call on everyone to be alert to the signs of problematic gambling behavior in themselves and their loved ones. Together we can ensure that gambling remains an enjoyable and safe activity.